Is Your Personal Brand Glocally Competitive?

Modesta Mahiga
May 7, 2024
2 min read

It’s not a typo, Glocal = Global + Local.

In case you just thought, “I’m a CEO of a local company, I don’t need to be global” read on.

The glocal world we live in has taken the local global. To get ahead, even locally, everyone is expected to be visible, valuable, and trustworthy to their ideal customer.

Brand Builder Group undertook the largest personal branding empirical research and found 82% of respondents say “Companies are more influential if their executives have a personal brand they know and follow." Forbes reported that 77% of buyers "are more likely to purchase if the CEO uses social media."

What does this mean to you?

Brandcredential.com says, “By creating a unique personal brand, executives can enhance their visibility, build trust, and attract new opportunities.”

Over 7 years ago, my family and I emigrated to the U.S. from Tanzania where I had build a strong business and media presence which had subsequently opened board, speaking, and professional association opportunities around the globe.

When we moved to the U.S., I became a stay-at-home mother of two toddlers while my husband completed his graduate degree. As you can imagine, there were few opportunities to network beyond my present company of adorable 2 and 3-year-olds 🥰

To thrive, I had to reinvent myself in the reality of my new context - to quote Bob Burg, I had to build a personal brand my ideal client can get to “know, like, and trust” so they can do business with me.

Fast-forward to the present, I am the CEO of a U.S., government contracting, member of the U.S. Chamber of Commerce, management consulting firm with a team of five senior leadership and business consultants that serve clients across six continents. And we are just getting started!

How did we get here?

I followed a path which I have since distilled into our Powerful Personal Brand offerings:

1️⃣ Clarity about the problem I solve

2️⃣ Focus on the ideal client I help

3️⃣ Targeted solutions that deliver results

4️⃣ Omnichannel value add

5️⃣ Consistent, strategic online and in-person presence

6️⃣ Showcase third party proof to build Credibility + Relatability = Trust

7️⃣ Rinse and repeat

I am helping each member of my team to do the same, because I learned the hard way that unless you are visible, valuable, and trustworthy to your ideal client, no matter how decorated you are as an executive, you will struggle to seize next-level opportunities.

How confident do you feel about the competitiveness of your personal brand?